You're aren't buying a fitness product or service -- you're investing in your health.
This is a big change for many people.
I once had an older client come in and she showed lots of issues in her movement screen. I gave her an initial workout and showed how I could help her. But she said she wanted to think about it and there was nothing I could do. When I contacted her later, she said she was using a public gym for the equivalent of US$1.50 per visit. The worst possible equipment, little of it, no instruction, no correction -- but hey, the price was cheap. And by the way, she could have easily afforded me.
Some people think they're buying something but that's not true. You can't buy health and fitness. It isn't for sale. You either invest in it and reap the rewards or you don't. Cheap doesn't matter when there's absolutely no return whatsoever. If you didn't invest, you bought something, instead. That's a big mistake.
Invest your time in using quality fitness products and services and you'll get a greater return than the time, energy, and money you put in. And isn't that what we all want?