1. Spend money to make money. Too many trainers have the idea that they’ll spend money on their training abilities, clothes, equipment, etc. when they make more money. Wrong answer! Think for a moment: why should the client hire you? What makes you unique when compared to other personal trainers? If you won’t spend money on yourself, why should the client spend money on you? If you don’t think you’re worth it, why should they?
2. Emphasize education. The more you know, the better you can help the client. Waiting until after you get successful to get a better fitness education is a terrible idea. Do engineers wait until after they are successful to learn how to be better engineers? What about doctors? They don’t. Staying educated is part of the process, NOT the result.
3. Realize that you’re in a business. We’re here to make money and support our families. We don’t give away our services for free or act like what we do is worth nothing. Instead, give high quality service to the client and get paid for it.
4. Selling is part of the process. You must sell your services to the client. How you look, how you act, what fitness tools you specialize in, what results you’ve gotten with past clients, how you talk to clients, etc. all are part of the selling process. You’re selling your services (or maybe not) every day whether you realize it or not. What message are you sending to clients everyday – hire me now or don’t hire me at all?
5. No one is going to do it for you. Your manager isn’t going to find clients for you. Your friends aren’t going to find clients for you. They don’t even know or probably care what you do all day anyway. And your own clients probably won’t help you find other clients if you don’t ask them to. Take control of your fitness career by being proactive. Get off your butt!